Fun review from US Wine Curmudgeon .com
‘How deep is the abyss that the wine business has dug for wine? Consider this, from a leading U.S. retailer’s description of the Cellaro Luma Grillo: “From the gorgeous hot landscape of Sicily. … approachably elegant. … the perfect partner to your favourite hot-weather dishes, like crab Louis salad.
Why does Sicily’s landscape matter to the quality of the wine? What does approachably elegant mean, anyway? And who knows what crab Louis salad is – let alone eats it? These days, it’s not enough to tell consumers that the Cellaro Luma Grillo is an Italian white made with the grillo grape, offers quality and value, that it’s lemony and fresh, and that there’s a hint of minerality in the finish. And that we don’t need no stinkin’ crab Louis salad to pair with it; just whatever we want for dinner, and that is maybe made with olive oil, herbs, and garlic.
No, the marketers have to tart it up, make it something that it’s not – because who wants to buy a wine just because it’s great value and tastes good?’